Our Impact Method is participatory thinking & doing in 4 Acts.
Each phase contains a set of interchangeable Activities designed to diagnose problems, challenge assumptions, and stoke creative problem-solving.
Each team has an Author who selects Activities to suit the project at hand. Authors can mix and remix Activities to keep the process fresh and relevant.
Many of our clients participate in Activities directly, while others prefer to sit back and review the results. Either way, our process is an open book.*
*In fact, we invite anyone to try Impact Method for your next project. Or apply for a complimentary Immersion session and we’ll implement it for you.
Say "goodbye" to assumptions & "hello" to veritable learnings.Sample Immersion Activities
Sample Immersion Activities
We begin by listening & learning but this isn’t just about getting us up to speed. Immersion activities provide a new prism for creative problem-solving by insisting that everyone, client included, rethink assumptions about the brand and its audience. By embracing a 4-dimensional view of the world – the 4th dimension being time itself – we draw inspiration through comparative references across 5000 years of recorded human creativity, identify unique points of leverage in the present moment, and envision how a brand’s relationship to the world might evolve.
Sample Insight Activities
Driven by learnings in Immersion, we challenge underlying assumptions to identify the hungriest problems & unique points of leverage in your organization. Any problem can be “fed” but most are symptoms of larger issues. We discern which problems, if solved, will drive the most tangible impact for your brand/product/service.
Insight is the capacity to discern the true nature of a situation. It isn’t about jargon or catchy slides for your next keynote.
We don’t work from briefs with assumed problem/solution sets, because we know from experience that people waste a phenomenal amount of time & energy attempting to solve the wrong problems. Insight is about turning assumptions inside out, applying a 4-dimensional view of the world, and testing hunches against research until the right questions are shouting from the rooftops. A complex and vital phase, Insight will frame all future work.
Articulate the key problem & buildable solution in a single sentence.Sample Guidance Activities
Sample Guidance Activities
Our company was founded by improvising musicians, so of course we have a soft spot for the words of jazz bassist, Charles Mingus:
“Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that’s creative.”
With those words ringing, we distill our recommendations into a policy statement with a fine edge. In most cases, Guidance can be summed up in one or two sentences and will serve as the master filter for all proceeding action.
Sample Game Plan Activities
We’re a thinking partner but we hang our hats on the doing. Our model is designed to get to the doing as swiftly as possible and to maximize impact-oriented return. Unlike most consulting models, our award-winning team actually designs, builds, and delivers the things we conceive of with our clients.
In this final phase of the Impact Method, driven by established Guidance, we deliver a detailed roadmap for execution including measurable objectives – the stepping stones to a complete answer for the questions that matter in your organization.