Authenticity travels far in product marketing. Investing in word-of-mouth (WOM) advertising and marketing is simply good business. And if you’re looking for data to back up that argument, Semrush presents a convincing narrative:  This last insight is the most meaningful for product leads shepherding products through the early stages of development and user adoption. For […]

We live in the Golden Age of Design. There are countless ways to shape your customers’ digital experiences and endless opportunities to reimagine and reintroduce your brand’s unique narrative. Yet, we keep running into the same design themes and trends across the vast number of offerings that make up the digital ecosystem.   Banking and financial […]

Data continues to fuel the information economy.  Developing breakthrough digital products requires keen insight into your target audience and marketplace. Just gaining the attention of your prospects with an elevated user experience is not enough. User attention is fleeting in the hypercompetitive digital space. To keep your audience engaged over time, you must keep refining, […]

Is your latest product idea one in a million, or just one of a million?  Before you make a significant investment of time, money and other resources to launch a full-scale product, consider the iterative approach that a minimum viable product (MVP) brings.  By focusing on a minimum set of features and a few early […]

“People don’t buy what you do; they buy why you do it.” — Simon Sinek  Today, more than ever, consumers expect a personal connection to your product and/or service. Forging those deeper ties with your customers, through solutions that improve their lives, is easier when you know them better and keep them top of mind.  Creating […]