Digital product development is inherently complex. Each step, from strategy to prototyping to UX design to UI design, growth and iteration, requires careful coordination and orchestration. With so many moving parts, it’s not uncommon for even the best-intentioned teams to run into roadblocks. False starts, maxed budgets, and miscalculated timelines: these are some of the […]

“All innovation begins with vision. It’s what happens next that’s critical.”  – Eric Ries, The Lean Startup  There is a certain rush in developing breakthrough product solutions. The beginning stages of the process are exhilarating. Serial entrepreneurs know this well.  At the outset, you’re feverishly working to prove that your concept belongs in the world. […]

“People don’t buy what you do; they buy why you do it.” — Simon Sinek  Today, more than ever, consumers expect a personal connection to your product and/or service. Forging those deeper ties with your customers, through solutions that improve their lives, is easier when you know them better and keep them top of mind.  Creating […]

Defining your brand narrative — the reason why your company exists — is critical to the success of your products and services. Today’s consumers increasingly expect a greater purpose (than profit) from your brand and greater alignment with their needs. Articulating and giving voice to your company’s values is how you engage and connect with […]

Bringing to life a new product idea is exciting. And work intensive. In many cases, product design and development are the most difficult and important parts of the product’s go-to-market strategy. Many teams prioritize these tasks and dive head first into building the product. Some do so without first articulating a clear goal.  Frequently, teams […]