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Product Insights from Crush & Lovely


  • article

    Why Your Brand Story Matters for Product Development

    “People don’t buy what you do; they buy why you do it.” — Simon Sinek  Today, more than ever, consumers expect a personal connection to your product and/or service. Forging those deeper ties with your customers, through solutions that improve their lives, is easier when you know them better and keep them top of mind.  Creating […]

    Kelly Berry
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    Brand Questionnaire to Define Your Brand Story

    Defining your brand narrative — the reason why your company exists — is critical to the success of your products and services. Today’s consumers increasingly expect a greater purpose (than profit) from your brand and greater alignment with their needs. Articulating and giving voice to your company’s values is how you engage and connect with […]

  • article

    Finding Your North Star: How to Set the Course for Product Development

    Bringing to life a new product idea is exciting. And work intensive. In many cases, product design and development are the most difficult and important parts of the product’s go-to-market strategy. Many teams prioritize these tasks and dive head first into building the product. Some do so without first articulating a clear goal.  Frequently, teams […]

    Mazin Melegy
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    What Does It Really Mean to Prototype?

    There are many milestones on the journey to creating a successful new product or feature. Developing a prototype of your solution is one of the biggest pivot points in the process, as this is when your abstract concept starts to take shape in physical reality.  Creating a prototype is the most effective way to contextualize […]

    Tess Johnson
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    Use Our (Easy) Prototype Kit to Map Out Your New Product

    Prototyping doesn’t have to be hard. In fact, we made it really easy. We preloaded this Product Prototyping Kit with all the components and elements you need to design your own product prototypes. Use the component library, color and text styles and UI elements to create and refine your real product concepts. Save your layouts […]

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