Crush & Lovely is quickly approaching its 10 year anniversary. Looking back, I realize that there have been very distinct phases of our business. We began working solely with artists and musicians, helping them to promote their careers; then we became the digital arm of a few traditional advertising agencies; and in the past five years, we have been 99% direct to client. Throughout the years, we've worked with our clients to establish meaning and connection in everything we create together.
In addition to my role at Crush, I'm a professional saxophone player. I've been playing for 25 years and if I look back on my phases of growth, I'm confident that I didn't become a master of the saxophone until 14 years in—even so, there will always be more to learn and achieve. This realization makes me very excited for the next four years of Crush & Lovely. We have a distinct vision of what we want to be—a creative powerhouse that can solve, create, and plan things that need thoughtful, impactful execution.
Of course, the vision wouldn't be possible without the people who embody it—our team. We've quickly grown from 3 to 21 people and, along the way we've learned the importance of planting a flag for where we want to be, which makes a huge impact on our day to day. Call me biased, but we have some of the greatest people on our team, from their experience and skill sets to their personal integrity and community involvement. We've become a tightly knit group, working together to make an impact on the people with whom we share this world.
When was the last time you came home after a great dinner with your friends, feeling like you have the best friends in the entire world? That's how we want to make people feel with the things we create.
When was the last time you travelled to another country and were changed by something you had never experienced before? That's how we want to make people feel with the things we create.
When was the last time you took a moment to get to know a single blade of grass and realized how wonderful life is? That's how we want to make people feel with the things we create.
We're entering the next phase of Crush & Lovely, we're excited about it, and we'd love it if you came along.
Note: title adopted from a quote in Garth Stein's The Art of Racing in the Rain