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National Geographic

Nat Geo View

Nat Geo View

Insight

National Geographic was expanding their brand and content beyond their print publication into digital and needed a partner to help them change consumer behavior. We advised them that changing to a daily publishing schedule would pay dividends.

Solution

Nat Geo View was designed to create a new daily habit of checking for new content, pulling multiple pieces of Nat Geo’s amazing, eye-catching content from across their platforms. The app featured responsive image design, allowing users to view photography in landscape and portrait view.

People’s Choice Webby for Best Visual Design

Results/ROI

The application was critically acclaimed, winning a People’s Choice Webby for Best Visual Design. The application’s content was so successful that Apple absorbed it into Apple News, vastly increasing digital readership.

Nat Geo View

We have a really strong lifetime engagement strategy that a lot of other media enterprises don’t have.

Gary Knell, CEO, National Geographic

People’s Choice Webby for Best Visual Design

Disciplines

  • Consulting
  • Digital Strategy
  • Design
  • Branding
  • Mobile Development

Credits

Author: Mark Weaver

  • Design: Mark Weaver
  • Design: Michael Smyjewski
  • Development: Tim Clem