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Brand questionnaire to define your brand story

Defining your brand narrative — the reason why your company exists — is critical to the success of your products and services. Today’s consumers increasingly expect a greater purpose (than profit) from your brand and greater alignment with their needs. Articulating and giving voice to your company’s values is how you engage and connect with your customers. It’s also how you build better products. 

Ready to have the brand story conversation? Use this Brand Narrative Assessment to drive your discovery process.