eBook: Minimum Viable Products – How Breakthrough Products Get Their Start

Is your latest product idea one in a million, or just one of a million? 

Before you make a significant investment of time, money and other resources to launch a full-scale product, consider the iterative approach that a minimum viable product (MVP) brings. 

By focusing on a minimum set of features and a few early adopters, you can learn firsthand about the viability of your concept, establish critical functionality, and get the feedback you need on the features most desired by your customers. It’s an important step in helping you anticipate the adoption rate, the longevity, and the profit potential of your idea.