We imbued Adobe’s sales team with the confidence needed to close deals and contributed to Adobe’s 21% year-over-year annual revenue growth. The marketing and sales collateral we created during our engagement provided a framework for Adobe’s creative advertising campaigns and demonstrated the power of their products.
Adobe releases a new set of features annually for each of its software platforms and required a way to showcase new product functionality in an authentic, real-world manner that could generate a lasting link between brand and customer. Given that Adobe’s customers are designers and creative agencies, the sales tactics needed to appeal to a particular audience.
As a team of designers, marketers, and former creative agency execs ourselves, we launched into action strategizing a concept that would convey the power of the updated products with a design-minded delivery. We created faux companies with full brand strategy, identity, corresponding promotional websites and mobile applications using Adobe software to highlight the new features.