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We helped create a seismic shift in brand perception for Nat Geo with our critically acclaimed app.

We helped create a seismic shift in brand perception for Nat Geo with our critically acclaimed app.

With our award-winning Best Visual Design app, Nat Geo View, we were able to shift and modernize Nat Geo’s brand perception from a monthly print experience to a daily interactive experience. The application’s content was so successful that Apple absorbed it into Apple News, vastly increasing digital readership.

Challenge

National Geographic was expanding their brand and content beyond print publication to digital and needed a partner to help them change consumer behavior. We advised them that changing to a daily publishing schedule would pay dividends.

Insight

Nat Geo View was designed to create a new daily habit of checking for new content by pulling multiple pieces of Nat Geo’s amazing, eye-catching visuals from across their platforms. The app featured responsive image design allowing users to view photography in landscape and portrait view.

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