We partnered with the makers of a legendary trade show to chart their digital future.

Within the first year of the newly created digital platform, we drove 3M unique visitors expanding reach and creating new revenue streams. To date, NAB Amplify has generated revenue above initial targets, and overall traffic continues to increase by an average of 20% month-over-month.

Challenge

At the beginning of the pandemic the National Association of Broadcasters was forced to cancel their collection of trade shows and conventions which hosts 100,000 media and entertainment professionals annually. With no digital product offerings, NAB was without an additional revenue source while the world waited for in-person events to return.

Insight

We designed and developed NAB Amplify, the digital hub for the content industry. Featuring educational resources, production news, M&E industry analysis and reports–NAB Amplify exists to nurture an existing community while also attracting new audiences and revenue. By creating a unified and powerful dataset, we were able to set a strong digital foundation to support NAB’s future growth in digital and their flagship trade show, NAB Show.

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