Flagship iPhone Application
Design a single iPhone application that included exciting, immersive representation of all their divisions.
Disney is a consistent leader in cutting edge technology alongside powerful, impactful experiences.
By pushing the original iPhone to its limits, create a true Disney experience on par with its existing properties: Theme Parks, Movies, R&D, Radio, Stores, etc
- iOS Development
- Backend Development
- Digital Strategy
- Design: Michael Yuan
- Development: David Cann
- Development: PJ Kelly
The mandate to us from Disney was to create a single application that included representation of all their divisions – instead of individual applications for each. We solved this challenge through the design of a groundbreaking navigational system that created both intrigue and easy access to information.
We integrated with multiple pre-existing Disney databases and platforms to update parts of the application in real-time. Additionally, the challenge of limited iPhone system resources (at the time) was overcome through technological feats and multiple refactors to increase efficiency. The outcome was a companywide success with multiple millions of downloads.