NatGeo aimed to expand public perception of their brand & content beyond the monthly print publication, by introducing a daily digital publication.
NatGeo, published continuously since 1888, became a household name due to the integrity of their global reporting and immersive photography. By thoughtfully re-wrapping the exceptional visual experience of their iconic print publication, they could reach a broader audience through modern devices while playing to the publication’s existing strengths.
Expand NatGeo’s reach by creating new, delightful, healthy-habit-forming experiences to encourage daily consumption via digital devices.
Expand public perception of NatGeo and make the content more accessible via digital platforms.
- Digital Spaces & Software
- Design & Branding
- Design: Mark Weaver
- Design: Michael Smyjewski
- Development: Tim Clem
We created an iOS application that issues 5.5 pieces of content (consisting of video, photography, and stories) at the same time of day, every day. Thus, creating new behavior in consumers to excitingly anticipate the release of new content. The .5 piece of content is a meaningful teaser to what’s coming the following day. Additionally, we created the application in portrait mode only – anticipating its use in on-the-go situations – and faced the challenge of how best to display NatGeo’s mostly landscape photography. Our solution included a subtle animation element that has since been lovingly “borrowed” by Apple News – along with the app itself (as NatGeo View is now a part of Apple News).