Value Driven Proposal
IBM’s worldwide sales had remained flat for seven years – this needed to change.
IBM, a household name as a leader in the computing industry, was failing to mobilize its sales force with technology representative of its own brand/products.
Through a mobile-first approach, create tools for IBM’s salesforce enabling them to capture the needs of potential customers in a modern, compelling manner.
- Digital Strategy
- Design Consulting
- Frontend Development
- Backend Development
- Strategy: Matt Blanchard
- Development: Jeff Schram
- Development: PJ Kelly
- Development: Michael Phillips
Partners & Sponsors
We created a tablet-based digital experience that allowed IBM’s sales team (originally in Japan) to, in-the-field, capture data from potential clients. The data entered was sent to the cloud to a central dashboard that showcased relevant metrics to managers.
After just 3 months of IBM’s Japanese sales team using these tools, their sales increased by 7% - capturing the attention of IBM’s CEO and subsequent deployment to their global sales team.
The most important thing for any of us to be in our jobs is curious.
Ginni Rometty, CEO, IBM