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One idea can change the world.
Build what matters.

We are a team of digital architects driven to create exceptional products & experiences.

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We paved the way for a new joint venture between Comcast and Independence Health Blue Cross.
Success Story

We enabled Comcast & Independence Health Blue Cross to build a new joint venture, Quil Health.

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We helped Triller achieve #1 App Store status, over 250M global downloads & a $5B valuation.
Success Story

We helped Triller achieve #1 App Store status, over 250M global downloads & a $5B valuation.

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Success Story
“Crush & Lovely is fully invested in the project at hand and in improving people's lives through innovation. They are the absolute best vendor I have ever worked with—they are true collaborators that make the development process creative and exciting.”
Kristin Pham Photo Kristin Pham Senior Manager, Product Development Healthcare Business Solutions, American Heart Association Read More About AHA’s Experience With Crush & Lovely

Digital Product Insights from Crush & Lovely

The bow of a boat

Why Your Brand Story Matters for Product Development

by Kelly Berry

“People don’t buy what you do; they buy why you do it.” — Simon Sinek  Today, more than ever, consumers expect a personal connection to your product and/or service. Forging those deeper ties with your customers, through solutions that improve their lives, is easier when you know them better and keep them top of mind.  Creating […]

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Orange Spiral Staircase

Brand Questionnaire to Define Your Brand Story

Defining your brand narrative — the reason why your company exists — is critical to the success of your products and services. Today’s consumers increasingly expect a greater purpose (than profit) from your brand and greater alignment with their needs. Articulating and giving voice to your company’s values is how you engage and connect with […]

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Night Sky with Stars

Finding Your North Star: How to Set the Course for Product Development

by Mazin Melegy

Bringing to life a new product idea is exciting. And work intensive. In many cases, product design and development are the most difficult and important parts of the product’s go-to-market strategy. Many teams prioritize these tasks and dive head first into building the product. Some do so without first articulating a clear goal.  Frequently, teams […]

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What Does It Really Mean to Prototype?

by Tess Johnson

There are many milestones on the journey to creating a successful new product or feature. Developing a prototype of your solution is one of the biggest pivot points in the process, as this is when your abstract concept starts to take shape in physical reality.  Creating a prototype is the most effective way to contextualize […]

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