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Digital Product Insights from Crush & Lovely

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Data Experience Design 101: More Insights for Your Digital Solutions

by PJ Kelly

Data continues to fuel the information economy.  Developing breakthrough digital products requires keen insight into your target audience and marketplace. Just gaining the attention of your prospects with an elevated user experience is not enough. User attention is fleeting in the hypercompetitive digital space. To keep your audience engaged over time, you must keep refining, […]

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eBook: Minimum Viable Products – How Breakthrough Products Get Their Start

Is your latest product idea one in a million, or just one of a million?  Before you make a significant investment of time, money and other resources to launch a full-scale product, consider the iterative approach that a minimum viable product (MVP) brings.  By focusing on a minimum set of features and a few early […]

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Why Your Brand Story Matters for Product Development

by Kelly Berry

“People don’t buy what you do; they buy why you do it.” — Simon Sinek  Today, more than ever, consumers expect a personal connection to your product and/or service. Forging those deeper ties with your customers, through solutions that improve their lives, is easier when you know them better and keep them top of mind.  Creating […]

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Brand Questionnaire to Define Your Brand Story

Defining your brand narrative — the reason why your company exists — is critical to the success of your products and services. Today’s consumers increasingly expect a greater purpose (than profit) from your brand and greater alignment with their needs. Articulating and giving voice to your company’s values is how you engage and connect with […]

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