Our Impact Method is participatory thinking & doing in 4 acts:
Our work is guided by 8 core principles
Serve society first; it is our first client.
Draw learnings and inspiration from the whole of human creativity, across 5,000 years of recorded history.
Think beyond current technology paradigms; bear in mind the ways in which tech culture has become a menace to society.
Be curious and embrace change; design thinking has severe limitations because it preserves the status quo.
Ask whether or not proposed solutions provide tangible benefits to people that can be explained in plain english.
Think about people, not users; expect the best from them (and accommodate when it is helpful to them).
Generate outsized impact by identifying unique points of leverage.
Create wild, natural, contextual, and nonhomogeneous works to surprise, delight, inform, and inspire.