Recent Work: New Balance, NYC Marathon
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New Balance

NYC Marathon Week

Crush & Lovely partnered with New Balance to welcome runners from around the world to the NYC Marathon.

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Ben & Jerry's

Happy

We visited a few "Caring Dairy" locations to capture footage of life on a Ben & Jerry's dairy farm, and they were very happy places indeed.

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National Geographic

NatGeo View

To expand the reach of National Geographic, we created an iOS application that issues 5.5 pieces of content (consisting of video, photography, and stories) at the same time of day, every day.

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Tippet Rise Art Center

Visual Identity & Website

Tippet Rise commissioned a visual identity, website & ticketing platform to introduce an art & music center of unprecendented scope.

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New Balance

Grey Day

As part of New Balance’s international “Grey Day” celebration to honor the 574‘s most timeless and original iteration in tonal grey, we conceived and built an immersive experience for SXSW featuring a private Texas BBQ with legendary Wu-Tang Clan member Raekwon Da Chef.

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People waste a phenomenal amount of time, energy & money trying to solve the wrong problems.

We seek & solve the right ones through a participatory process that produces impactful original works.

  • What We Do
  • How We Do It

Our Impact Method is participatory thinking & doing in 4 acts:

Act 1

Immersion

Say "goodbye" to assumptions & "hello" to veritable learnings.

Act 2

Insight

Get to know your hungriest problems & points of leverage.

Act 3

Guidance

Articulate the problem & buildable solution in a single sentence.

Act 4

Game Plan

Build with ardent focus to achieve meaningful impact.

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We call our project leads “authors”

They come from disparate backgrounds in business, art, & technology. And they put their names on the line for our clients, literally.

What We Do

Our work is guided by 8 core principles

  1. Serve society first; it is our first client.

  2. Draw learnings and inspiration from the whole of human creativity, across 5,000 years of recorded history.

  3. Think beyond current technology paradigms; bear in mind the ways in which tech culture has become a menace to society.

  4. Be curious and embrace change; design thinking has severe limitations because it preserves the status quo.

  5. Ask whether or not proposed solutions provide tangible benefits to people that can be explained in plain english.

  6. Think about people, not users; expect the best from them and accommodate when it is helpful to them.

  7. Generate outsized impact by identifying unique points of leverage.

  8. Create wild, natural, contextual, and nonhomogeneous works to surprise, delight, inform, and inspire.

New Balance

NYC Marathon Week

Crush & Lovely partnered with New Balance to welcome runners from around the world to the NYC Marathon.

Learn More

Ben & Jerry's

Happy

We visited a few "Caring Dairy" locations to capture footage of life on a Ben & Jerry's dairy farm, and they were very happy places indeed.

Learn More

National Geographic

NatGeo View

To expand the reach of National Geographic, we created an iOS application that issues 5.5 pieces of content (consisting of video, photography, and stories) at the same time of day, every day.

Learn More

Tippet Rise Art Center

Visual Identity & Website

Tippet Rise commissioned a visual identity, website & ticketing platform to introduce an art & music center of unprecendented scope.

Learn More

New Balance

Grey Day

As part of New Balance’s international “Grey Day” celebration to honor the 574‘s most timeless and original iteration in tonal grey, we conceived and built an immersive experience for SXSW featuring a private Texas BBQ with legendary Wu-Tang Clan member Raekwon Da Chef.

Learn More

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