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Digital product insights from Crush & Lovely

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How to recognize threats to product development success

by Matt Blanchard

Digital product development is inherently complex. Each step, from strategy to prototyping to UX design to UI design, growth and iteration, requires careful coordination and orchestration. With so many moving parts, it’s not uncommon for even the best-intentioned teams to run into roadblocks. False starts, maxed budgets, and miscalculated timelines: these are some of the […]

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How to win investors and secure growth with the right product team

by Kelly Berry

“All innovation begins with vision. It’s what happens next that’s critical.”  – Eric Ries, The Lean Startup  There is a certain rush in developing breakthrough product solutions. The beginning stages of the process are exhilarating. Serial entrepreneurs know this well.  At the outset, you’re feverishly working to prove that your concept belongs in the world. […]

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The bow of a boat

Why your brand story matters for product development

by Kelly Berry

“People don’t buy what you do; they buy why you do it.” — Simon Sinek  Today, more than ever, consumers expect a personal connection to your product and/or service. Forging those deeper ties with your customers, through solutions that improve their lives, is easier when you know them better and keep them top of mind.  Creating […]

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Orange Spiral Staircase

Brand questionnaire to define your brand story

Defining your brand narrative — the reason why your company exists — is critical to the success of your products and services. Today’s consumers increasingly expect a greater purpose (than profit) from your brand and greater alignment with their needs. Articulating and giving voice to your company’s values is how you engage and connect with […]

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